Kindle Books and Tips and Book Blast, two good places for book promotion

Imagine the violins in the background as the speaker at the writing conference tells all the attendees, “There are two rules to success in the new world of Indie publishing:  write a good book and wrap it in a pretty package.”

The silence is deafening as members of the audience think of the hundreds or thousands of hours they have devoted to making their books as good as they can be, including world-class editing and cover art.  They don’t applaud, ooh and awe, because they know there is still something missing.

They have produced a good, even superior product.

But it isn’t selling.

The third component no one wants to discuss is book promotion.

I don’t know why authors shy away from this topic, but they do so at their peril.

In the last few months, the world of digital book promotion has experienced an evolutionary shift.  This new phase is characterized by third party sites outside Amazon, Barnes & Noble and other ebook retailers, sites that combine a huge email list with targeted offers of discounted or free ebooks.  With the advent of Amazon’s new policy curtailing associates’ use of free books as a cornerstone of their business model, these third party sites are de-emphasizing free books and focusing on discounted, quality ebooks.

Over the last couple of days I have used the services of two of these sites.  I recommend both of them as inexpensive places where Indie authors can get the word out about their books and make some sales.

KIndle books and Tips

The first site is Kindle Books and Tips.  I first ran a promotion with Kindle Books and Tips in  early May 2013 after author Robert B. Lowe told me about his good experience there.  I had a “regular” ad as opposed to a “featured” listing and the results were gratifying.  Gratifying in this context means I made more in sales than I spent on the ad.  Let’s be real, people.  I had another “regular” ad this week with good results, and have already purchased “featured” promos on two different books for July and August.

book blast

The second site I commend to you is Book Blast.  I had not heard of it until I read David Gaughran’s new book Let’s Get Visible a few days ago.  Gaughran mentions Book Blast in that book, so I looked it up and placed an ad that ran Sunday (which is today, because I am writing this blog at eleven o’clock Sunday night).

I paid $40 to run a spot on Book Blast for my novel Last One Chosen, which was discounted from $3.99 to $2.99 for purposes of the promo.

The results were gratifying, if you catch my drift.

These two sites, along with a handful of others, are the coming thing in the digital book business.  It really is an exquisite system.  Develop an extensive list of subscribers who want recommendations for good books and then send them daily book deals.

It’s a match made in heaven, one that has taken the book world by storm.

 

 

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  • Caleb Pirtle

    At the moment, it appears that Kindle Books and Tips and Book Blast are the only marketing sites that actually sell books. You pay a little. Your make a little. And maybe the books get that bump on Amazon to help you sell some more. Both sites are certainly worth the risk.

  • jack43

    When have authors ever enjoyed commercial success without waiting? Sure, there are some few who have risen meteorically, but these are the exception that prove the rule. Commercial success in any artistic endeavor takes time. An author with a series of well-told and well-packaged stories will achieve commercial success eventually. They may not live to enjoy it. I doubt if I will having started so late in life. But, that’s not why I tell my stories. I tell them because I believe they’re important and if I don’t tell them, who will?

  • Darlene Jones – Author

    I know selling books takes time, but a little push with sites like this can’t hurt. Have you tried BookBub?

    • Darlene, BookBub is the 500 lb gorilla in this arena right now. I had a promo in January on BB. However, it is getting harder and harder to get a spot in BB’s promotions. It is expensive, but it produces great results.

      • Darlene Jones – Author

        I checked the prices – very high compared to others. Still, I’d like to give it a try. Will have to give it some serious consideration..

        • The latest numbers I saw were that BB now has a million email subscribers. That’s why it is so expensive. Where you price your book is also a factor and BB will want you to price it at $1.99 or less, which means you will also receive a lower royalty from Amazon. But BB is worth a try if you can get a spot.

  • Bert Carson

    OK – I’m on Book Blast 6/22 – working on books and tips. Thanks again.

  • James R. Callan

    You’ve convinced me, Stephen. The only problem now will be getting a date reserved before I go to the rest home. Thanks for pointing out these opportunities.

  • Kathy Collins

    Nice post though there are still more free websites to add in the ever-growing list. You may check out the list of the Best Free websites to promote your book and maximize your KDP promotional days at 160 Websites to Promote your Kindle Book for Free

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